César Enríquez Morán is an experienced professional with a diverse background in marketing, education, and real estate. Currently serving as the Professional Stays Coordinator and a professor at Tecnológico de Monterrey, César also holds the position of CEO at the Global Marketing Association and is a freelance columnist for Forbes Mexico, contributing weekly on marketing topics. As the founder and president of the American Marketing Association's Mexico City Chapter, César has made significant contributions to the marketing community. Additional roles include teaching at Universidad Iberoamericana and Universidad Anáhuac, where César has developed and taught specialized diploma programs. With a solid foundation in architectural design and business administration, complemented by specialized education in marketing and branding, César has a comprehensive skill set that spans multiple disciplines.