Héctor Iván Lira Hevia

Héctor Iván Lira Hevia is a seasoned professional in strategic communications and public relations, currently serving as a Strategic Communications & Public Relations Partner at F1rstcomm since January 2007, where responsibilities include designing and implementing marketing programs for major clients like adidas and Pfizer, as well as developing new tools and strategies. Héctor is also a Board Member and active member of the Public Relations Network since 2017, and a professor at Tecnológico de Monterrey, teaching courses in promotion, media, public relations, branding, and digital marketing. Previous experience includes a senior associate role at Burson-Marsteller, overseeing healthcare accounts, and a communications position at Grupo Logistics. Education includes multiple specializations and certifications from prestigious institutions such as Harvard Business School Online, MIT Sloan School of Management, and Columbia Business School, demonstrating a strong background in digital marketing and business management.