Jorge Orozco Vargas, PhD, is a seasoned professional in business strategy and IT transformation, currently serving as a Senior Manager at Salesforce since February 2019, where responsibilities include consulting on governance, digital models, and IT-business value realization. Their expertise spans various roles, including Senior Business Architect in Financial Services at Salesforce, Technology Consulting Senior Manager at Accenture, and IT General Manager at APM Terminals, where Jorge led a significant digital transformation project. Jorge also contributes academically as a Visiting Lecturer at Tecnológico de Monterrey's Department of Marketing & Communication. Their educational background includes a PhD in IT Business Strategic Alignment and IT Governance from Brunel University London, along with multiple executive courses and postgraduate diplomas in relevant fields.