Jose Luis Chong

Jose Luis Chong serves as a Professor of Digital Transformation and Innovation at Tecnológico de Monterrey, focusing on collaborative technologies and Creative Problem Solving methodologies. Previously, as Digital Transformation Director at Elektra, Chong spearheaded the launch of digital products to enhance the remittance experience for migrants. Experience at EY as Associate Partner in Business Transformation emphasized the shift from knowledge to innovation in businesses. At PwC México, Chong directed digital advisory services, facilitating the adoption of new technologies in organizations. Additional roles include Director of Business Development at GoNet Latinoamerica, IT Director at Finasist/ValorIT, General Director at Gesfor Mexico y Panamá, and various positions in technology consulting and support. Educational qualifications include a Master's degree in Digital Business Management from Universitat de Barcelona and certification in Creative Leadership and Innovation.