Monica Gomez Morrow

Monica Gomez Morrow is an accomplished Business and Marketing Professor at Tecnológico de Monterrey since August 2024, with extensive experience in brand strategy and marketing across various industries. Prior roles include Marketing Director at Pacto, where efforts supported the cashless economy for restaurants and bars, and Senior Consultant at The Apes Agency. Monica has held key marketing positions at Tiendanube, OYO, AMBROSÍA, and Posadas, focusing on customer-centric strategies and brand development, achieving significant improvements in guest satisfaction and brand performance. Monica's foundational education includes a B.B.A. in Marketing from Tecnológico de Monterrey and a Master in Business Strategy from Universidad Panamericana, complemented by various specialized courses in brand strategy, design thinking, and neuromarketing.