Alice Passini

Alice Passini is an accomplished professional with extensive experience in CRM, eCommerce, and digital marketing. Currently serving as the CRM & Ecommerce Manager at Gruppo Teddy since January 2019, Alice has focused on customer analysis and targeted promotions to enhance KPIs for the Rinascimento brand. Prior experience includes roles as a Web Analyst at BitBang, where Alice implemented cross-channel campaign management and digital analytics, and as a Marketing Analyst at Limoni Spa, responsible for promotional activities and database management across over 400 stores. Additional contributions include social media specialization and web marketing for various organizations, complemented by a strong educational background in trade marketing and commercial strategies from Università degli Studi di Parma and Alma Mater Studiorum.