Luciana Z. Cavalie is an experienced marketing professional currently serving as Associate Marketing Manager for Search & Shopping at TeePublic since September 2024. Prior to this role, Luciana was with Udemy from January 2021 to October 2024, holding positions including Paid Search Marketing Manager and Paid Search Marketing Senior Associate, where responsibilities included managing and optimizing PPC campaigns and collaborating with various teams for improved marketing strategies. Luciana also contributed as a Paid Social Marketing Associate, focusing on top-of-funnel brand KPIs and media budget allocation. Earlier experiences include a Marketing and Social Media Student Assistant role at UC Davis Continuing and Professional Education and an Educational Talent Search and Upward Bound Student Worker position at Diablo Valley College. Luciana holds a Bachelor's degree in Communications from the University of California, Davis, and an associate degree in Communications from Diablo Valley College.