LP

Liz Perkins

Product Marketing Manager at Tekmetric

Liz Perkins has a diverse range of work experience. Liz'smost recent role is as a Product Marketing Manager at Tekmetric, where they develop and executes marketing strategies to drive product adoption and revenue growth. Liz works closely with the product development and sales teams to ensure effective messaging and positioning of the platform.

Prior to Tekmetric, Liz worked at Deltek as a Product Marketing Specialist for their Human Capital Management and Payments products. Liz collaborated on go-to-market strategies, messaging and positioning, content production, campaign planning and execution, and sales enablement. Liz also identified market trends and opportunities within the government contracting and professional services industries. Before this role, they were a Sales Development Representative for Deltek Workbook, where they helped build the sales pipeline and executed prospecting campaigns with marketing and advertising agencies on the East Coast.

Liz also has experience outside of the tech industry. Liz worked as a Camp Counselor at Oregon Zoo, leading groups of children in activities, tours, and games focused on animals, habitats, and conservation themes. Liz also supported the camp by preparing supplies and ensuring a welcoming environment for the campers.

Additionally, Liz worked as an Administrative Assistant at Monarch Landscape Companies, where they handled payroll entry, facilitated communication across multiple managers, and provided operational support. Liz also worked as a Partner Engagement Specialist at Dropbox, leading the onboarding process for their reseller program in Europe, engaging with resellers to drive revenue, and managing relationships with a diverse set of stakeholders.

In terms of their early career, Liz interned as a Marketing Intern at Verus Investments, primarily assisting with conference marketing, brand awareness, CRM maintenance, and the planning of client conferences. Liz also interned in marketing roles at Pacific Lutheran University and Photofusion Photography Centre, where they maintained social media sites, created advertising campaigns, and assisted with various marketing and administrative tasks.

Overall, Liz's work experience demonstrates their expertise in product marketing, sales development, camp counseling, administrative support, and marketing internships in both tech and non-tech industries.

Liz Perkins completed their education with a Master of Arts degree in Advertising from the University of the Arts London, where they studied from 2017 to 2019. Prior to that, they obtained a Bachelor of Communications degree from Pacific Lutheran University between 2013 and 2017, specializing in Public Relations, Advertising, and Applied Communication. Additionally, in 2016, Liz spent a semester at IES Abroad, where they received a Bachelor's degree in Communication.

Links

Previous companies

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Timeline

  • Product Marketing Manager

    March, 2023 - present