Maria Luiza de Lange

Maria Luiza de Lange has a diverse work experience spanning various roles and responsibilities. Maria Luiza began their career as a BTL Marketing Coordinator at Electrolux, where they handled the coordination of POS campaign material and worked closely with retail communication agencies. Maria Luiza then progressed to the role of In-Store Marketing Experience Specialist, supporting the In-Store Experience Manager in project management and coordination of in-store initiatives for AEG and Zanussi brands.

Maria later took on the role of Retail & Shopper Marketing Experience Manager, where they developed in-store marketing strategies and drove pan-European initiatives to enhance brand and product communication. Maria Luiza also managed the in-store marketing budget, coordinated creative processes, and ensured alignment with brand strategies.

After that, Maria joined Electrolux as an Online Experience & Web Analytics Project Manager, overseeing a team of data analysts and coordinating the work of vendors providing analysis tools. Maria Luiza then moved on to become a Web Analytics Manager, prioritizing and aligning analytics activities for a team of data analysts.

Maria's next role was Analytics Infrastructure & CRO Team Lead at Electrolux, where they led a team of analysts in generating meaningful insights and enabling data-driven decisions. Maria Luiza was responsible for managing the team, budget, and business requirements, as well as democratizing experimentation and increasing data literacy across the organization.

Before their current role at Tele2 as a CRO Lead, Maria joined Precis Digital as a Marketing Analytics Team Lead. In this position, they utilized their strategic understanding and deep knowledge of digital marketing and data strategy to run the business unit efficiently. Maria Luiza'sresponsibilities included setting and attaining the team's strategic plan, conceptualizing client strategies, and ensuring client satisfaction.

Throughout their career, Maria has demonstrated strong leadership, business acumen, and a focus on driving results through data-driven insights and strategies.

Maria Luiza de Lange completed their education with the following degrees:

- Master's degree in International Management from Université d'Angers (2011-2012).

- Master's degree in Business Administration from Nicolaus Copernicus University (2010-2012).

- Bachelor's degree in Marketing and Management from Nicolaus Copernicus University (2006-2010).

In addition to their academic qualifications, Maria Luiza de Lange has obtained various certifications, including Google Ads Display Certification, Google Ads Search Certification, Google Ads Video Certification, Shopping Ads Certification, Google Analytics for Beginners, Google Squared Online, and Advanced Google Analytics. Maria Luiza has also obtained certifications from Contentsquare, Scrum Alliance, and Kameleoon in various specialized fields.