Martha S. Everest Cruz

Martha S. Everest Cruz is an experienced professional in marketing and account management, currently serving as a Key Account Executive at PARASOL since November 2020. Martha has demonstrated a strong ability to develop customer relationships, significantly contributing to annual sales growth. Prior to this, Martha was a Senior Marketing Strategist at The BOLD Agency, managing comprehensive marketing projects for over ten clients. Martha's career includes impactful roles at OXXO, where key contributions involved launching multiple own-brand products and managing supplier relationships as both a Commercial Executive and a Category Analyst. Educationally, Martha holds a Bachelor’s degree in Marketing from Tecnológico de Monterrey, along with a concentration in Audiovisual Media Production and additional studies in Italian language.