Daniel Rojas

Daniel Rojas is a seasoned media professional with extensive experience in content analysis and programming strategy. Currently serving as Manager of Content Analytics at TelevisaUnivision since October 2020, Rojas provides actionable insights to enhance the performance of Univision's content across multiple platforms. Prior to this role, Rojas held various positions at NBCUniversal Telemundo Enterprises from 2005 to 2020, culminating as Senior Manager of Programming Strategy, which included responsibilities such as creating programming briefs and analyzing audience ratings. Rojas began a career in sales as a Sales Specialist at Comcast Spotlight from 2003 to 2005 and holds a Bachelor of Science in Mass Communication/Media Studies from the University of Florida, along with an Associate of Arts from Edison State Community College.