Martha Soto

Martha Soto is a seasoned executive in sports talent management and strategic operations, currently serving as VP of On-Air Sports Talent Management & Development at TelevisaUnivision since January 2019, where integration of talent teams and management of 60 on-air sports talents is a primary focus. Previously, Martha held several significant roles at Univision Communications Inc., including managing logistics for the FIFA World Cup Russia 2018 coverage and leading the Copa America Centenario 2016 project. Martha's background also includes directing branded content integration at Univision and planning director roles at Conill Advertising, where successful Hispanic marketing strategies were developed for major brands. Educational credentials include a certificate from The Wharton School and a B.A. in Communication and Media Studies from Tecnológico de Monterrey.