Gina Azaric

Gina Azaric has extensive work experience in marketing and leadership roles. Gina began their career at lastminute.com as the Head of Marketing, where they successfully established the brand and contributed to its rapid growth. Gina then joined 3 Sverige as the Head of Marketing, where they played a key role in building and developing the brand, resulting in high revenue and customer turnover. Gina also worked as a Marketing Manager at 3 Sverige, where they developed go-to-market plans and value propositions for launching the first 3G operator in Sweden.

After their time at 3 Sverige, Gina Azaric worked at Berghs School of Communication as a Lecturer in Marketing. Gina then joined KICKS as the Nordic CMO, Marketing Director, and E-commerce Director, where they executed a digital transformation program and achieved strong digital growth. Gina later joined Telia as the CMO and Head of Marketing, leading a team responsible for brand and business turnaround. Gina focused on strategies and operational activities to build loyalty, brand, revenue, and sales in an omnichannel and digital way.

Gina Azaric has also served as a board member at Two Web agency, Livstycket kunskaps- och designcenter, Presto, The Hunger Project Sverige, and Sveriges Annonsörer.

Gina Azaric received a Bachelor of Science in Business Administration and Economics (Managerial Economics) from Lund University School of Economics and Management in 1991. During that same year, Gina also pursued studies in Russian Studies at Lund University and Industrial and Organizational Psychology at Lund University. In addition to their formal education, Gina has obtained various certifications, including a Board Member Certificate from StyrelseAkademien in 2018 and certifications in Digital Axeleration, Yoga Teacher Training, Change Leadership, Novare Management Program, NLP Practitioner Training, and Project Leadership, obtained over the years 1998-2016.