Emir Kazazic is an accomplished professional in digital intelligence and optimization, currently serving as the Head of Digital Intelligence and Head of Digital Optimisation at Telstra since November 2019. Prior to this, Emir held several senior management roles at the Commonwealth Bank from April 2013 to November 2019, focusing on digital conversations and conversion strategy. Emir's career began at Virgin Mobile Australia, where responsibilities included maximizing e-commerce conversions and enhancing online sales channels through actionable analytics and strategic asset development. Emir's educational background includes a Bachelor's degree in Business/Commerce from Swinburne University of Technology and a Digital Marketing Executive Certificate from the University of Technology Sydney.