Feiselia Tan, PhD, serves as the General Manager of Data and AI Solutions at Telstra, where responsibilities include overseeing corporate and employee intelligence initiatives. With a robust background in analytics and customer value management, Feiselia previously held multiple leadership roles at Optus, including Associate Director of Mobile Retention and Associate Director of Customer Value Management. Earlier experience includes positions at Foxtel as an Analytics & Insights Analyst, ING DIRECT Australia as a Developer in Microsoft Technologies, and NICTA as a Research Analyst. Feiselia Tan holds a Doctor of Philosophy in Engineering and a Bachelor of Engineering in Telecommunications Engineering from UNSW.