Victor Hugo Blumenthal

Victor Hugo Blumenthal has a diverse work experience in various companies and roles.

From 2023 to present, they serve as the Marketing, Growth, CX, and Customer Service Director at Tembici.

Prior to this, from 2019 to 2023, they worked at Petlove, starting as the Business Unit Director from 2019 to 2021. In this role, they focused on translating corporate strategy into an innovation pipeline roadmap and conducted in-depth studies on macroeconomic scenarios and consumer preferences. From 2022 to 2023, they served as the General Manager - DogHero, where they led digital, growth, and operations teams, and conducted financial modeling to identify value creation opportunities.

Before Petlove, Victor worked at B.blend from 2016 to 2019. Victor Hugo held multiple roles including Services & Operations Manager, Digital & CRM Senior Coordinator, and Marketing & Innovation Coordinator. In these roles, they managed logistics, customer service, and digital channels, launched new products, improved key performance metrics, and conducted market research.

Victor Hugo also gained experience at Alpargatas S.A. as the Category & Retail Coordinator (Timberland) in 2015, where they managed owned and franchising stores on a national scope.

At Whirlpool Corporation, Victor started as a Trade Marketing Trainee in 2011 and progressed to Product Marketing Analyst and then Product Marketing Senior Analyst. In these roles, they developed marketing strategies, conducted competitive analysis, and planned product lifecycles for the Refrigerators and Microwaves categories.

In summary, Victor has a strong background in marketing, growth, operations, and strategy, with experience in various industries and a focus on data-driven decision making.

Victor Hugo Blumenthal completed their education at two esteemed institutions. From 2008 to 2012, they attended ESPM Escola Superior de Propaganda e Marketing, where they obtained their Bachelor's degree in Business Administration (BBA). Their studies focused on the field of business administration. Subsequently, Victor pursued further education at Insper Instituto de Ensino e Pesquisa. From 2016 to 2018, they completed the Executive MBA program, earning a Master of Business Administration degree in General Management.