Laura P.

Laura P. has diverse work experience in digital marketing and email marketing. Laura started their career as a Graphic Designer at JA México, where they created various graphic materials and maintained the organization's website. Laura then worked as a Web and Graphic Designer at Persuasiva, leading web projects and designing BTL/ATL campaigns for well-known brands.

Laura later joined Linio Group as the Regional Head of Design - CRM, where they managed a team of designers and specialists, defined visual guidelines for CRM campaigns, and conducted A/B tests to improve performance. At eBay, they served as a Campaign Manager, overseeing onsite, mobile, and email marketing campaigns for the Latin American market. Laura also worked as a Channel Marketing Analyst, focusing on email and mobile campaigns.

In their role at GICSA, Laura managed the Paid Digital Marketing area, coordinating campaigns for malls and new developments. Laura then worked at Bloo Media as a Digital Marketing specialist, handling email marketing campaigns, YouTube SEO, video editing, and social media management.

As a freelancer at Repertorio Wagner Online, Laura developed e-commerce, digital marketing, and email marketing strategies. Laura designed and coded Shopify online stores, created weekly email campaigns, and conducted customer behavior analysis.

Laura's recent experience includes working as an Email Marketing Specialist at Ten Lifestyle Group, where they executed email campaigns, designed global templates, and implemented database segmentation for personalization.

Throughout their career, Laura has consistently demonstrated strong skills in digital marketing, email marketing, design, and strategy.

Laura P. obtained a Bachelor's degree in Diseño de la Comunicación Gráfica from UAM Universidad Autónoma Metropolitana. Laura attended the university from 2001 to 2005.