Sparky Zivin

Sparky Zivin is a seasoned professional with extensive experience in research and corporate strategy. Currently serving as Senior Managing Director and Global Head of Teneo Research at Teneo since April 2020, Sparky oversees a team utilizing traditional and advanced AI-driven methodologies to develop critical strategies for clients. Prior to this role, Sparky advised during a contractual garden leave and held several prominent positions at Brunswick Group, including Partner and Director, where data-driven advice and stakeholder opinion research were focal points. At StrategyOne, Sparky led the Washington, DC office, managing research teams across various analytics sectors. A Behavioral Neuroscience Research Fellow at NIH, Sparky examined cognitive processes, and holds a BA in Psychology from Kenyon College, alongside additional qualifications from MIT Sloan and The George Washington University.