Jiawen Chen

Jiawen Chen is an experienced professional in marketing and commerce, currently serving as the markets and commercial manager at Tennis Australia since January 2018, with responsibilities including strategy development and execution to engage with the Australian Open fan base in China, as well as commercializing this audience through various partnerships. Previously, Jiawen held the position of manager ecommerce at Officine Panerai from September 2012 to December 2017, focusing on marketing plan management and digital marketing. Prior experience includes roles at Avene China and Lifestyle Consulting Ltd (Shanghai), where Jiawen contributed to product launches, merchandising policies, and event management. Jiawen holds a Bachelor's degree in Communication and Media Studies from Donghua University.