Ridley Plummer

Ridley Plummer is a seasoned professional with extensive experience in digital sales, the metaverse, and innovative project management within the sports industry. Currently serving as Senior Manager of Digital Sales and Metaverse at Tennis Australia since December 2017, Ridley has been instrumental in developing the AO Metaverse strategy and leading notable projects such as the AO ArtBall NFT and AO Adventure in Roblox. Previously, Ridley held roles such as Metaverse and NFT Project Manager and Business Solutions Manager at Tennis Australia, as well as serving as an Accelerator Lead Mentor at Techstars. In earlier positions with Buzz Products, Friday Night Live, Grashan T-Shirts, and Team Buller, Ridley honed skills in client relationship management, campaign execution, event management, and marketing. Ridley holds a Bachelor of Business degree in Marketing from RMIT University.