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Sierra Shafer

Director of Content at Terakeet

Sierra Shafer has a diverse work experience spanning from 2014 to the present. Sierra currently holds the position of Director of Content at Terakeet, where they previously served as the Associate Director of Content Strategy and Digital Content Strategy Manager. From 2019 to 2021, Sierra worked as a Marketing Manager at the United Way of Central New York. Prior to that, they worked as a Digital Content Marketing Manager at Bullseye Strategy from 2018 to 2019. Sierra also has experience as a Media Assistant at Syracuse University from 2014 to 2017 and served as a Media and Marketing Intern at Sony Music Entertainment in 2015.

Sierra Shafer completed their Bachelor of Science degree in Public Relations from the S.I. Newhouse School of Public Communications at Syracuse University. Sierra pursued minors in Sport Management and Religion & the Media during their undergraduate studies, which lasted from 2013 to 2017. Additionally, Sierra Shafer earned a Master of Science degree in New Media Management from the same institution. The exact start and end dates of their master's program are not specified.

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