Dulce Madrigal

Dulce Madrigal is a skilled Key Account Manager B2B at Terapify, with extensive experience in sales and business development across multiple companies. Previous roles include Sales Hunter AAA at Rappi, Executive Sales Consultant at Grupo Scanda, and Key Account Manager at Red Efectiva, where Dulce managed key accounts and developed commercial strategies to enhance growth and client loyalty. With a background in shaping long-term business relationships and a strong focus on lead generation and account maintenance, Dulce also held positions at Serverpack and DigitAll Business, contributing to B2B sales and effective prospecting. Dulce holds a degree in Comunicación y Relaciones Públicas from Universidad Santa Fe and completed a workshop in communication and rhetoric at Centro de Cultura Casa Lamm.