Joshua Surridge

Head of Digital Marketing + Web at Terraformation

Joshua Surridge has a diverse work experience spanning over two decades. Joshua began their career in 2002 as a Field Marketing Representative at Red Bull North America, Inc., where they played an integral role in building the brand and achieving double-digit sales growth.

In 2005, Surridge joined Fraternity Management Group, initially as a Client Manager before taking on roles as Senior Client Manager, Director of Product Marketing, and ultimately Chief Operating Officer. During their time at the company, they contributed to its overall growth and success.

Surridge then moved on to IBM in 2010, where they worked as a Social Community Consultant for a year. Joshua gained valuable experience in social media marketing and consulting during this time.

In 2009, Surridge joined Tierra Antigua Realty as the Director of Marketing + Technology. Joshua developed and implemented marketing and technology strategies for the largest regional real estate brokerage in Southern Arizona, resulting in a significant increase in market share.

Surridge's next position was with NCAA Baseball as a Baseball Umpire from 2012 to 2017. This role showcased their ability to perform under pressure and make critical decisions.

From 2015 to 2018, Surridge worked at Canyon Ranch as a Digital Marketing Manager and later as a Senior Manager of Digital Marketing + Web. Their responsibilities included managing the company's digital marketing efforts and enhancing the web presence.

In 2018, Surridge joined the University of Arizona as the Director of Digital Experience. Joshua was responsible for enrollment growth, lead generation, and conversion rate optimization for the university's online education platform, achieving a top 10 ranking.

From 2021 to 2022, Surridge worked as the Global Web Manager at NCX, where they managed and optimized the company's global web presence.

Currently, Surridge holds the position of Head of Digital Marketing + Web at Terraformation.

Joshua Surridge has a Bachelor of Interdisciplinary Studies with a focus on Public Administration from Northern Arizona University. Additionally, they attended the University of Arizona where they majored in Economics and Spanish and minored in General Business Administration and Portuguese.

In terms of certifications, Joshua obtained a Human-Centered Design Certification from IDEO.org in March 2019. Joshua also completed the Digital Leadership Academy at NYU Stern School of Business in July 2016. In November 2011, they obtained an Arizona Real Estate License from the Arizona Department of Real Estate. Furthermore, they acquired a Google Analytics Individual Qualification from Google in September 2020. Other certifications include being an Eagle Scout from Boy Scouts of America and a Social Media Certification as a Hootsuite Certified Professional from Hootsuite Media Inc., although the specific dates for these certifications are not provided.

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