Emma Godwin

Emma Godwin is an experienced marketing professional currently serving as the Head of CRM Group Strategy at Tesco, where responsibilities include leading media and campaign planning for food-based brand campaigns. Emma's previous roles include Digital Client Services Manager at Cariad Marketing Limited, Digital Marketing Manager at Encore Tickets Ltd, and Social Community Manager at John Lewis, where important contributions included the development of social media strategies and email marketing initiatives. Emma began their career in account management at OgilvyAction, focusing on activation campaigns for Unilever brands, and gained early experience as a Digital Account Executive at Five by Five. Emma holds a First Class BSc (Hons) in Business Administration from the University of Bath.