Barbara Lancaster is an experienced strategic business development professional specializing in digital media advertising and ad tech. Currently serving as the EV Deal Execution and Partnership Lead at bp pulse, Barbara has over a decade of expertise in consultative selling, revenue forecasting, and account management, successfully working with Fortune 500 companies across the Midwest and East Coast. Previously, Barbara held notable roles at Tesla, Volta Charging, and TRUSTe, where they implemented innovative solutions to enhance client engagement and drive revenue growth. Barbara is pursuing a degree in Textile and Apparel Design at Northern Illinois University.
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