Sabika Mirza is an experienced marketing professional with a strong background in experiential marketing, data analytics, and digital marketing. Currently serving as Chief Client Partner at Tessarakt Experiential since November 2017, Sabika leads key client relationships to deliver impactful marketing solutions, specializing in events and experiences. Previous roles include Associate Consultant at ITC Infotech, where expertise in retail strategies was developed, and Digital Marketing Account Manager at Tesco, focusing on campaign management and conversion strategies. Sabika’s career began with positions as Senior Media Planner at OMD, Social Business Evangelist at Yorke Communications, and various roles at Lodestar Universal and Lintas Media Group, alongside early experience as a Trainee Journalist at Times Group. Sabika holds a Bachelor's degree in English Language and Literature and a degree in Audio Visual Communication.
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