Test Rite International
Edith Tsai has worked in the home & lifestyle industry for more than a decade. She specializes in co-branded products and product development for HOLA’s home brand. She has come up with a wide variety of special campaigns that took HOLA to new heights and made it stand out from its competitors as the go-to brand for home & lifestyle aesthetics.
Tsai is currently in charge of HOLA’s product development and procurement, and she is responsible for determining the strategic positioning of its home brand products. She has a knack for combining company strategies with customer needs, which won her and her team La-Z-Boy’s Outstanding Market Development and Outstanding Sales Awards, as well as Disney’s Home & Lifestyle Distributor of the Year Award. In 2018, the HOLA-branded cast iron pot won the Red Dot Design Award.
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Test Rite International
Test Rite International Co., Ltd. is a Taiwan-based company principally engaged in the retailing of household products and the trading of daily goods. The Company's retailing businesses mainly include the sales of household and decoration products and mattress and bedding products, the provision of integrated household services and brand agency businesses. The Company's trading businesses include the trading of hardware, hand tools, sanitary products, stationery products, home appliances, outdoor furniture, barbecue products and gardening products. The Company is also engaged in products design, packaging design, industrial design, the construction of shops and office buildings, as well as the provision of warehouse and logistics services.