Maggy Chen

Maggy Chen has more than three decades of combined experience in retail and trade. She pioneered new product categories, product consolidation, and brand management for Test Rite. She also helped the Group strike brand distribution deals, set up locations at department stores, and propel Frette and Wedgwood into high-end domestic beddings brands.

Chen knows how to foster long-term relationships with clients. She and her team has been aggressively looking to expand into the U.S. and U.K. markets. They strengthened the ties with Wal-Mart through innovative means, and they successfully obtained the distribution right for B&Q Baths. Indeed, through the distribution deal model, Chen has opened a new door for Test Rite to reach customers worldwide with its comprehensive services.

More recently, Chen has shifted her focus to business opportunities in Southeast Asia. She established a local supplier management system in Vietnam, and she continues to seek opportunities in other markets. She hopes to unify the operating models across different countries and cultivate international talent.