Assad Abbas

Assad Abbas is an experienced sales and marketing professional with a robust background in driving commercial growth and customer management. Currently serving as Sales Director at Tetra Pak since August 2011, Assad has held various roles including Key Account Director and Marketing Director for both the Arabia Area and Pakistan and Afghanistan. Achievements include leading significant market growth efforts, developing e-commerce strategies, and enhancing brand equity for key accounts. Prior to Tetra Pak, Assad held positions at British American Tobacco with a strong focus on brand management and consumer engagement, as well as experiences at Citi and Vigour Impex. Educational credentials include an MBA with a focus on marketing and participation in leadership programs at notable institutions such as IESE Business School and Hult Ashridge.