Sierra Lawson

Sierra Lawson is an experienced event management professional currently serving as the Event and Trade Show Manager at Texas Instruments since February 2020. Prior to this role, Sierra held various positions at Hyatt Regency locations, including Associate Director of Events at Hyatt Regency DFW, Senior Event Planning Manager at Hyatt Regency Miami, and Convention Services Manager at Hyatt Regency Lost Pines Resort and Spa. Sierra's educational background includes a Bachelor of Business Administration in Business Management from Stephen F. Austin State University, earned between 2003 and 2007.