Texas Tech Athletics
Charlotte Teeter Masters, MBA, is currently the Director of Player Development and Assistant Coach for Texas Tech Athletics since January 2024. Prior to this role, Charlotte served as a Marketing Coordinator at Strategic Benefits Advisors, Inc. from April 2023 to January 2024. From July 2018 to November 2022, Charlotte was a Division 1 College Athlete for the Texas Tech Women's Soccer Team, where experience as a 5-year starter and captain fostered strong skills in teamwork, communication, and leadership. Charlotte holds a Master's degree in Business Administration from Texas Tech University's Rawls College of Business and a Bachelor's degree in Business Marketing from the same institution.
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Texas Tech Athletics
Texas Tech Athletics is home to 17 varsity sports and over 400 student-athletes who proudly represent Texas Tech University, West Texas, and one of the most passionate fanbases in collegiate athletics. Located in one of America's largest college towns, the Red Raiders and Lady Raiders compete at the highest level of NCAA Division I athletics in the Big 12 Conference. Raider Power. Guns Up. Wreck 'Em.