Carolyn MacDonald has a diverse work experience in marketing and communications roles. Carolyn began their career as an Account Coordinator at Weber Shandwick in Sydney, Australia, where they managed media relations and developed communication materials for clients such as Royal Bank of Scotland and Habitat for Humanity Australia. Carolyn then moved on to High Road Communications as an Account Supervisor, working with multinational clients on media relations strategies and public relations campaigns. Some of their notable clients at this role included Microsoft Canada, Canadian Tire, and Avaya Canada.
Carolyn later joined Rogers Communications Inc as a Communications Specialist, where they developed integrated communications programs for the small to midsize business space, with a focus on online properties and social media targeting key influencers and stakeholders. Carolyn then transitioned to BlackBerry as a Senior Manager, overseeing social media efforts before joining Canada Goose Inc as a Senior Manager of Digital Marketing. In this role, they contributed to digital marketing strategies for the company.
Currently, Carolyn MacDonald holds a position at TextNow as Senior Director of Marketing & Communications, where they provide leadership and direction for marketing and communications initiatives.
Carolyn MacDonald (she/her) pursued their Bachelor of Arts degree in Honours Communications from Wilfrid Laurier University during the period of 2001 to 2005. Afterward, they went on to attain a Masters degree in Professional Communications from Western Sydney University, completing their studies between 2006 and 2007.
January, 2017 - present
September, 2016
Sr. Director, Marketing & Communications at Lunargistics
Sr. Director, Marketing Communications at Onapsis
Sr. Director, Marketing Communications & Retail Relations at HoliFrog
Sr. Director, Marketing & Communications at Lupoli Companies
Sr. Director, Marketing Communications at Fictiv