MacKenzi Baum

Mackenzi Baum has extensive experience in marketing and communications, currently serving as the Director of Marketing and Communications at GBA since August 2021, where responsibilities include overseeing a marketing department, leading the development of strategic marketing plans for six affiliates, managing a substantial budget, and executing a brand consolidation initiative. Previously, Mackenzi held the position of Marketing Director at JE Dunn Construction for over 13 years, directing regional marketing strategies, managing a $2M budget, and achieving significant sales growth. Earlier roles included positions as Marketing Specialist, Senior Marketing Specialist, and Marketing Coordinator at various organizations, which contributed to Mackenzi's expertise in proposal development, market analysis, event planning, and public relations. Mackenzi holds a Bachelor of Arts degree in Communication and Media Studies from UMKC and has a background in coaching dance.