Yvette Encalada

Yvette Encalada has over 15 years of work experience in various roles and industries.

Most recently, they served as the Director of Ecommerce & Product Management at TGI Fridays, where they were responsible for defining and owning the customer experience, product roadmap, and future capability pipeline for the company's digital properties. Yvette also led a team of product managers, UI/UX designers, and developers to support the end-to-end customer experience.

Prior to that, Yvette worked as a Senior e-Commerce & Digital Group Product Manager at TGI Fridays, where they drove revenue opportunities through new and existing technology. Yvette successfully launched three new virtual restaurants, resulting in a yearly revenue stream of over $40 million.

Before their time at TGI Fridays, Yvette held the position of Digital Account Lead at Rauxa, where they provided strategic thought leadership based on data-driven insights and led teams to execute various digital campaigns and e-commerce functionalities for clients such as TGI Fridays and Verizon Fios.

Yvette has also gained experience at other agencies such as VaynerMedia, Laundry Service, LERMA, Big Fuel, and Dieste Inc., where they held roles such as Account Supervisor, Account Executive, and Social Media Strategist. Yvette managed accounts and campaigns for clients in various industries, including telecommunications, insurance, energy, and consumer goods.

Earlier in their career, Yvette worked at The Integer Group as an Account Executive and Senior Project Manager, overseeing national promotions and inter-agency projects for AT&T. Yvette also served as a Project Manager at the same company.

Yvette's work experience also includes a role as an Office Manager at the Interior Door and Closet Company.

Overall, Yvette Encalada has a diverse background in e-commerce, product management, digital marketing, and account management, with a proven track record of driving revenue and delivering successful campaigns for various clients.

Yvette Encalada has a Bachelor of Business Administration (BBA) degree with a concentration in Marketing from National University. Yvette also studied Economics at Escuela Superior Politénica del Litoral and Electrical, Electronics, and Communications Engineering at Naval Training Center. In 2020, Yvette pursued Tech Fundamentals at npower. Additionally, Yvette holds several certifications, including Technical Product Management from LinkedIn, Product Management First Steps from the Project Management Institute, and various IT-related certifications from Coursera, Google, and CompTIA.