Eléonore Kuentz

Lead Digital Product Owner (ai & Digital Conversations) at The AA

Eléonore Kuentz currently serves as the Lead Digital Product Owner at The AA, focusing on AI-powered digital conversation experiences across various platforms and leading a multidisciplinary team to enhance customer journeys. Prior to this role, Eléonore was the Product & Operations Director at Hiyacar, where a comprehensive multi-channel product vision was executed, and strategic growth initiatives were driven across multiple market segments. During tenure at Hiyacar, as Head of Product, substantial increase in bookings occurred through user-centric feature development. Additional experience includes a brief consultancy at BorrowMyDoggy, where user research informed UX improvements, and a position as Product Owner at Koolicar, where core features and operational efficiencies were enhanced. Eléonore holds a Master of Science in International Management and a Trilingual Bachelor of Business Administration in Marketing and International Business, both from HEC Montréal.

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The AA

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AA plc is a British motoring association founded in 1905, which currently provides car insurance, driving lessons, breakdown cover, loans, motoring advice, road maps and other services.


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1,001-5,000

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