EG

Emma Gibbins

Group Digital Marketing Director at The AA

Emma Gibbins is an accomplished digital marketing professional currently serving as Group Digital Marketing Director at The AA since October 2022. Prior to this role, Emma held prominent positions at Moneysupermarket as Head of Digital Marketing and at MoneySuperMarket.com as Head of Organic Performance. Emma's extensive experience in the marketing field began at Starcom, where various titles, including Search Director and SEO Associate Director, were held from September 2012 to October 2017. Additionally, Emma worked as an SEO specialist at Cheapflights and Regus, and began a career in marketing as a Language & Marketing Intern at bab.la GmbH. Emma holds a B.A. Honours in German & Irish Language and Literature from Trinity College Dublin, earned between 2004 and 2009.

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The AA

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AA plc is a British motoring association founded in 1905, which currently provides car insurance, driving lessons, breakdown cover, loans, motoring advice, road maps and other services.


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