Rachael Mulhern

Rachael Mulhern is an accomplished digital product leader currently serving as the Lead Digital Product Owner at The AA since May 2021. Rachael has successfully led cross-functional teams to enhance self-service capabilities, notably developing a conversational messaging platform that earned The AA Digital Innovation Award in December 2023. Prior to this role, Rachael held positions at British Gas as both Digital Sales Product Owner and Digital Analytics Manager, where Rachael was instrumental in shaping digital product roadmaps and optimizing user journeys. Rachael's earlier career includes key roles at TUI Travel PLC, Virgin Atlantic, QVC, and First Choice Holidays, contributing expertise in web sales, analytics, and ecommerce management. Rachael holds a BA in Business Studies from Kingston University.