Tracy Pereira

Tracy Pereira is a Senior Marketing Manager at The AA since November 2015, specializing in Customer Value Management and Acquisition. In these roles, Tracy has successfully optimized customer journeys, developed strategic marketing plans for direct response channels, and led cross-functional teams to achieve significant cost savings. Prior experiences include key positions at British Airways, where Tracy managed customer engagement campaigns and loyalty program communications, driving substantial revenue growth and efficiency improvements. Tracy's early career features roles at BSkyB, forward publishing, and Sky, with a foundational education in Business and Marketing from Coventry University and St Mark's RC School.