Kambrya Blake

Director Of Performance Marketing at The Abbi Agency

Kambrya Blake, MBA has a diverse and extensive work experience in the field of marketing and media. Kambrya started their career as an Usher at RSCVA - Reno Tahoe USA in 2013, and then worked as a Book Seller at Barnes & Noble. In 2015, they worked as a Sales Photographer and Field Trainer at Mom365 before transitioning to become a Graphic Artist, Social Media Manager & Associate Photographer at Johnstone Studios in 2016.

In 2017, Kambrya worked as a Custom Publications & Marketing Consultant at Sacramento News & Review, where they developed and deployed community outreach custom publications on a national level. Kambrya also worked as a liaison between editorial and public organizations.

From 2018 to 2021, Kambrya served as a Media Strategist at The Abbi Agency, where they worked directly with clients to create and optimize marketing campaigns across various channels. Kambrya managed projects, oversaw colleagues and interns, and exceeded brand goals through targeted marketing and content creation.

Kambrya then worked as a Senior Digital Marketing Specialist at Western Governors University from 2021 to 2022. In this role, they managed paid media and developed strategic marketing plans based on data analysis.

In 2022, Kambrya joined Colvita Creative as a Media Specialist, where they worked with clients across different industries and utilized data-driven optimizations to meet client goals. Kambrya also managed media partners and team members on project basis.

Currently, Kambrya holds the position of Director of Performance Marketing at The Abbi Agency. Kambrya oversees the creation and optimization of digital media campaigns for diverse clients, conceptualizes and executes innovative media formats, and develops measurement strategies to maximize ROI.

Throughout their career, Kambrya has demonstrated expertise in performance marketing, content production, social media management, and strategic campaign development. Kambrya'swork experience showcases their ability to drive results, meet KPIs, and deliver successful marketing campaigns for clients.

Kambrya Blake, MBA, has a diverse and extensive education history. Kambrya obtained their Master of Business Administration (MBA) degree in Business Administration and Management from Western Governors University in 2022. Prior to that, they completed a Master of Science (MS) degree in Management and Leadership from the same institution, graduating in 2020.

In 2013, Kambrya earned their bachelor's degree in Theater and Performance Studies from the University of California, Berkeley. Kambrya specialized in Design and Production during their time there. Before transferring to Berkeley, they pursued an Associate's degree in Liberal Arts and Sciences/Liberal Studies at Feather River Community College District from 2009 to 2011.

In addition to their formal education, Kambrya has acquired multiple certifications related to various professional fields. Kambrya'scertifications include "Looker Studio for Beginners," "Statistics Foundations: The Basics," "Understanding and Prioritizing Data Privacy," "Data Fluency: Exploring and Describing Data," and "Learning Data Science: Understanding the Basics," all obtained from LinkedIn in 2022 and 2023. Kambrya also holds certifications in Google Ads (AdWords) from LinkedIn in 2019 and Google Ads Display Certification, Google Ads Search Certification, and Google Analytics Essential Training from Google in 2019. Furthermore, Kambrya has earned certifications such as Inbound Certified and Social Media Certified from HubSpot Academy in 2019. In 2018, they completed various certifications related to social media marketing and advertising from Lynda.com, including "Learning Video Production and Editing," "Advertising on Instagram," "Creating an Editorial Calendar," "Facebook Marketing: Advanced Advertising," "Instagram for Business," "Learn Social Media Monitoring," "Marketing Foundations: Customer Decision Journey," and "Marketing Foundations: Growth Hacking."

Kambrya Blake's education history demonstrates their commitment to continuous learning and professional development in the fields of business administration, management and leadership, theater, and various marketing disciplines.

Links

Previous companies

Western Governors University logo
Mom365 logo
Barnes & Noble logo

Timeline

  • Director Of Performance Marketing

    April, 2023 - present

  • Media Strategist

    April, 2018