Mark Rickard

Mark Rickard is the Founder and Executive Producer of Virtuality®, an immersive content creation and distribution studio focused on cinematic XR and IP-based transmedia, operating since September 2017. In addition to this role, Mark serves as an XR Consultant, Producer, and Content Executive for various independent XR enterprises, leveraging extensive industry experience. As a founding partner of Creative Freedom, an independent production company, Mark has been involved in feature film and television content development since May 2010. Furthermore, Mark is an active member of the Producers Guild of America and the Academy of Television Arts & Sciences, and has held positions such as Judge for the VR Awards and Special XR Projects Lead at IMVERSE. Mark's educational background includes studies at UCLA and Texas State University.