The ALS Association
Tom Carroll first learned about ALS when his father, Thomas G. Carroll Jr. was diagnosed in 1969. His father succumbed to the disease in 1973. Tom began his service with The ALS Association as a member of the Board of The ALS Association Greater New York Chapter. He is the co-chair of the chapter’s Lou Gehrig Sports Award Benefit. He has served on the National Board of Trustees of the Association since 2016.
Tom is the founding partner of Brand Equity Partners LLC. BEP invests and leverages the power of brand value to unlock business growth and market-making opportunities.
Under Tom’s leadership, TBWA evolved existing relationships with international clients including Apple, McDonald's, Nissan, Gatorade, and Adidas. Tom was also instrumental in leading the launch and growth of the TBWA brands: Digital Arts Network, E-Graphics, Integer, and 180.
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The ALS Association
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Established in 1985, The ALS Association is the only national non-profit organization fighting ALS on every front. By leading the way in global research, providing assistance for people with ALS through a nationwide network of chapters, coordinating multidisciplinary care through certified clinical care centers, and fostering government partnerships, The Association builds hope and enhances quality of life while aggressively searching for new treatments and a cure.