The Artisanal Spirits Company
Kerry Grassick currently serves as the Head of European Marketing and Head of Digital at The Artisanal Spirits Company since October 2023. Previously, Kerry held roles including Senior Digital Communications Manager and Digital Content Marketing Manager at SGN from October 2019 to September 2023. Earlier experience includes working as a Web and Content Editor at the University of Stirling and as a Digital Brand Manager at Genius Foods. Kerry's career also features positions as Account Director at tictoc digital, Director of Business Development, Marketing Manager, and Customer Care Manager at Blairs Limited, and Project Assistant at CR SMITH. Kerry holds a BA Hons in French & Marketing from the University of Strathclyde, earned from 1991 to 1996.
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The Artisanal Spirits Company
The Artisanal Spirits Company (ASC) are curators of the world's favourite, single-cask and limited-edition whisky. Based in Edinburgh, ASC owns The Scotch Malt Whisky Society (SMWS) which was established in 1983 and currently has a growing worldwide membership of over 38,000 paying members. SMWS provides members with inspiring experiences, content and exclusive access to a vast and unique range of outstanding single cask Scotch malt whiskies and other craft spirits, sourced from over 100 distilleries in 20 countries and expertly curated with diligence and care. Since producing the Society's very first cask, we have created around 10,000 different whisky releases, producing a constant flow of unique and exciting one-of-a-kind whiskies. With proven e-commerce reach and new brands like J.G. Thomson, ASC is building a portfolio of small-batch spirits brands for a global movement of discerning consumers - delivering c.£20 million in annual revenues with over 80% of revenue generated online and over 65% from outside the UK, with a growing presence in the key global whisky markets including UK, China, USA and Europe. ASC has a pioneering business model, a substantial and growing addressable market presenting a long-term global growth opportunity and a strong and resilient business, primed to deliver growth.