TAG - The Aspen Group
Kristi Daraban is a seasoned marketing professional with extensive experience in social media strategy and brand marketing across various industries. Currently serving as Head of Social Media & Influencers and COE Leader at TAG - The Aspen Group since May 2024, Kristi also holds the position of Board Chair for Aspen Dental at SocialMedia.org, where leadership focuses on social media for major brands. Previously, Kristi was Associate Vice President of Marketing (Social Media) at Nationwide, overseeing comprehensive social media strategies for multiple divisions. Other roles include Head of Social Media at Abercrombie & Fitch, Manager of Product Management - Social Media at Disney ABC Television Group, and Interactive and Social Media Marketing Associate at Nestlé USA. Kristi began the marketing career at NBC Universal, contributing to both online marketing and internal communications. Kristi holds a Master's degree in Communication Management from the University of Southern California and a Bachelor's degree in Communication from Santa Clara University.
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TAG - The Aspen Group
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When we launched Aspen Dental, we set out to break down the barriers that made it hard for patients to keep up with their dental health — affordability, transparency, and access. We knew the key to better patient care started with the provider, so we changed how the dental business worked. We built new relationships, expertise, and tools to help dentists run their businesses more effectively and better care for their patients. Fast forward, and over 25 years later, we’ve launched more than 1000 Aspen Dental locations—by doing so, we are proud to say we have changed access to dental care nationwide. But there’s more work to do. Healthier, happier smiles were just our beginning. We come together to launch TAG – The Aspen Group, and we are officially expanding beyond dental to embrace a new vision. As we transform Aspen Dental, Chapter, ClearChoice, WellNow, and AZPetVet into one family, we’re setting out to achieve one simple goal together: to bring better healthcare to more people - because we believe in a future where health and wellness is accessible for all. While our vision now is broader, how we achieve it remains the same. The best care starts with the provider, and TAG exists to power them so they can meet patients where they are, no matter their specialty, and deliver better care. Because we know that at the end of the day, better healthcare is simple — empower the provider and their teams and the rest will follow. United as one group, we’re not just breaking down barriers, today we’re breaking through. We’re challenging the status quo. Together we can prove healthcare can be better for both providers and patients. Together we can bring better healthcare to more people.