Bernard Mullin

Bernie Mullin is a prominent figure in sport marketing and management, known for founding THE ASPIRE SPORT MARKETING GROUP LLC in 2008, where significant global clients include the LA Dodgers, Cleveland Indians, and several major leagues. Mullin's innovative concept of “Next-Practices” and the introduction of Fan Relationship Management Centers have contributed to the firm's success. Previous roles include President/CEO of Atlanta Spirit, LLC, where Mullin turned around two underperforming teams, and SVP of Marketing for the NBA, where a league-operated consulting operation was established. Notable achievements also include elevating the University of Denver's athletic program to Division I status as Vice Chancellor, leading the Denver Grizzlies Hockey Club to a championship as President/GM, and record attendance accomplishments with the Colorado Rockies. Mullin began their career as a Professor of Business and Sport Management at the University of Massachusetts Amherst, where a best-selling textbook on sport marketing was authored. Academic credentials include a PhD in Business from the University of Kansas.