Jass Chew is a highly experienced professional currently serving as the Director of Independent Consulting and Consulting Services at The Barton Partnership, focusing on strategy and operational excellence for Commerce and Private Equity clients in the APAC region. As the Co-Founder and CEO of Kea Cakes, Jass has successfully driven significant sales through partnerships and digital marketing. Previously, Jass held leadership roles at a-connect, managing the Asia office and executing strategic projects for Fortune 500 clients. Additional experience includes positions at Luxe, Knoetic, Seatown Holdings, UBS, OECD, and Ernst & Young, showcasing a robust background in consultancy, investment analysis, and teaching. Jass's educational qualifications include an MBA from The Wharton School and a double degree in Economics and Business from Singapore Management University.