Guillermo Fernandez

Guillermo (William) Fernandez is an experienced marketing and brand strategist with a diverse background in both nonprofit and corporate sectors. Currently serving as the Director of Brand Marketing & Strategy at Spectrum Reach since November 2015, Guillermo also founded The Bee Conservancy, where responsibilities include strategic visioning and outreach dedicated to environmental and food equity initiatives. Previously, significant roles included Global Marketing Director at GfK, Executive Marketing Director at Conde Nast, and various marketing management positions at Time Inc. and Condé Nast Publications. Guillermo holds a Bachelor's degree from Williams College, has studied at Universidad Complutense de Madrid, and earned a Master Beekeeper certification from Cornell University in 2021.