Alex Buckingham

Alex Buckingham is a seasoned digital product leader with extensive experience in eCommerce and user experience design. Currently serving as the Global Head of Digital Product at The Body Shop since January 2023, Alex oversees global eCommerce initiatives and leads a diverse digital team. Prior roles include significant positions at Charles Tyrwhitt, where Alex advanced from Head of Digital Experience to Lead UX Architect, and at hibu, leading online user experience strategies across multiple projects. Additionally, experience at O2 UK encompassed management of online product user experience and content, while early career achievements at Emerson Process Management involved web development and online presence management. Alex Buckingham holds a degree from The University of Huddersfield.