Georgiana Popescu

Head Of Digital, E-commerce And CRM Manager at Douglas

Georgiana Popescu has a strong background in digital and e-commerce management. Georgiana started their career in 2007 at Equest Investments, where they worked as a Customer Service Team Lead, overseeing a team of 4 representatives and implementing measures to improve customer satisfaction. In 2008, they moved on to Husi Winery (Tianjin - China) Co.Ltd, where they served as a Brand Manager and successfully launched the Tianjin office and established a sales network for Romanian wines in China. In 2010, Georgiana joined Pansiprod Medical as a Business Development Manager. Here, they contributed to the company's growth until 2014, when they joined Douglas as a Customer Relationship Manager. At Douglas, they excelled in this role and was promoted to Head of Digital, E-commerce and CRM Manager in 2016. In this position, they led a team of 10+ people, driving the development and execution of Douglas Romania's digital growth and omnichannel transformation. Georgiana played a key role in the launch of the mobile app and contributed to the company's continuous growth.

Georgiana Popescu's education history includes a degree in Cryptography from Universitatea "Alexandru Ioan Cuza" din Iași, focusing on Mathematics and Computer Science, obtained between 2005 and 2008. Additionally, they pursued a degree in Business with a field of study in Sales from International Training, completed between 2008 and 2009. Georgiana has also obtained several certifications in digital marketing and remote office organization from LinkedIn, Google EMEA, and IAB Europe between 2020 and 2021.

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