Lexie Barton

Lexie Barton currently serves as the Director of Market Analytics at The Cannabist Company and as the Vice Chair of the Education Committee for the National Cannabis Industry Association. Previously, Lexie held roles at BDSA, where responsibilities included directing client strategy and managing strategic accounts, providing data-driven insights to enhance decision-making in the cannabis sector. Lexie's experience also encompasses senior analyst positions at Nestlé, specializing in consumer marketing intelligence and strategic growth, as well as roles at Nielsen and The Tombras Group, focusing on client engagement and marketing planning. Educationally, Lexie holds a Bachelor of Science in Marketing and International Business from the Haslam College of Business at the University of Tennessee.