Brad True

Chief Operating Officer at The Cannon Community

Brad True's work experience is as follows:

1. Chief Operating Officer at The Cannon Community (2017-present):

- Oversees all day-to-day operations for The Cannon, including managing six locations and a growing digital platform.

- Administers hiring and team development, specifically managing the Member Engagement team.

- Shares responsibility for financial operations, including A/P & A/R, cashflow management, payroll, and invoicing.

2. Managing Director at The Cannon Community (2018-2021):

- Managed the buildout of Cannon Connect, an online-focused membership portal.

- Oversaw all current and future Cannon locations, including financials & budgeting.

- Led marketing, advertising, and social media efforts, achieving 98% occupancy at the flagship location within 6 months.

3. Director of External Relations at The Cannon Community (2017-2018).

4. Senior Manager, Brand Leadership at Professional Sports Partners (2016-2017):

- Collaborated with the NCAA and Final Four Local Organizing Committees for marketing and branding efforts.

- Led brand management for the American Cancer Society and Houston Methodist Hospital's marketing campaign in Mexico.

5. Brand Leadership Manager at Professional Sports Partners (2016-2017).

6. Project Manager (Contract) at 2016 NCAA Final Four Houston Local Organizing Committee (2015-2016):

- Managed event programming for community events and assisted with Final Four events.

- Contributed to planning and in-venue management of on-court promotions during the Final Four Semifinal and Championship games.

7. Assistant Director of Marketing and Sales at University of Louisville Athletics (2015).

8. Marketing Manager at Houston Texans/Lone Star Sports & Entertainment/Texas Bowl (2013-2015):

- Developed and executed marketing and promotional initiatives for LSSE events at NRG Stadium.

- Led in-game timelines and scripts for LSSE events to enhance the gameday atmosphere.

- Achieved complete stadium sellouts for the 2014 AdvoCare Texas Kickoff and 2014 AdvoCare V100 Texas Bowl.

9. Event Coordinator at Lone Star Sports & Entertainment (2011-2013).

10. Events Intern at Houston Texans (2010-2011).

11. Event Management Graduate Assistant at University of Oklahoma Athletics Department (2008-2010).

Overall, Brad True has gained extensive experience in operations management, marketing, branding, event management, and team development throughout their career.

Brad True earned a Bachelor's degree in Marketing from Texas A&M between 2003 and 2008. Brad then pursued further education at the University of Oklahoma, where they completed a Master's degree in Education with a specialization in Intercollegiate Athletics Administration from 2008 to 2010.

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