Brad True

Chief Operating Officer at The Cannon Community

Brad True's work experience is as follows:

1. Chief Operating Officer at The Cannon Community (2017-present):

- Oversees all day-to-day operations for The Cannon, including managing six locations and a growing digital platform.

- Administers hiring and team development, specifically managing the Member Engagement team.

- Shares responsibility for financial operations, including A/P & A/R, cashflow management, payroll, and invoicing.

2. Managing Director at The Cannon Community (2018-2021):

- Managed the buildout of Cannon Connect, an online-focused membership portal.

- Oversaw all current and future Cannon locations, including financials & budgeting.

- Led marketing, advertising, and social media efforts, achieving 98% occupancy at the flagship location within 6 months.

3. Director of External Relations at The Cannon Community (2017-2018).

4. Senior Manager, Brand Leadership at Professional Sports Partners (2016-2017):

- Collaborated with the NCAA and Final Four Local Organizing Committees for marketing and branding efforts.

- Led brand management for the American Cancer Society and Houston Methodist Hospital's marketing campaign in Mexico.

5. Brand Leadership Manager at Professional Sports Partners (2016-2017).

6. Project Manager (Contract) at 2016 NCAA Final Four Houston Local Organizing Committee (2015-2016):

- Managed event programming for community events and assisted with Final Four events.

- Contributed to planning and in-venue management of on-court promotions during the Final Four Semifinal and Championship games.

7. Assistant Director of Marketing and Sales at University of Louisville Athletics (2015).

8. Marketing Manager at Houston Texans/Lone Star Sports & Entertainment/Texas Bowl (2013-2015):

- Developed and executed marketing and promotional initiatives for LSSE events at NRG Stadium.

- Led in-game timelines and scripts for LSSE events to enhance the gameday atmosphere.

- Achieved complete stadium sellouts for the 2014 AdvoCare Texas Kickoff and 2014 AdvoCare V100 Texas Bowl.

9. Event Coordinator at Lone Star Sports & Entertainment (2011-2013).

10. Events Intern at Houston Texans (2010-2011).

11. Event Management Graduate Assistant at University of Oklahoma Athletics Department (2008-2010).

Overall, Brad True has gained extensive experience in operations management, marketing, branding, event management, and team development throughout their career.

Brad True earned a Bachelor's degree in Marketing from Texas A&M between 2003 and 2008. Brad then pursued further education at the University of Oklahoma, where they completed a Master's degree in Education with a specialization in Intercollegiate Athletics Administration from 2008 to 2010.

Location

Austin, United States

Links


Org chart


Teams

This person is not in any teams


Offices

This person is not in any offices


The Cannon Community

The Cannon Community is a provider of innovation infrastructure to the community of startups. It builds the only global community that is both open to all current and future innovators, entrepreneurs, small businesses, investors, service providers and relentlessly dedicated to entrepreneurial support, programming and connections. By rapidlyexpanding both virtually and into physical locations around the world, it helps innovators of all backgrounds and locations—from entrepreneurs to small business owners to intrapreneurs at large corporations—connect to the resources they need to succeed.The company was founded in 2017 and is based in Houston, Texas.